Posts Tagged ‘buy-in’

Lessons learned from collecting ‘OER candidate’ materials

19 February 2010

PersuadingĀ academics that OERsĀ are valuable can be a tricky business. Many are very reluctant to ‘let go’ of their precious materials. ‘Giving them away’ does not really make sense to some colleagues. On the other hand, other academics are fascinated by the idea that their materials may be useful to unknown audiences and are more than happy to hand over large amounts of information, in multiple formats, for conversion into OERs.

This is a by no means comprehensive list of lessons we’ve learned at the collection stage of the CORRE process:

– Familiarise yourself with the relevant evidence of OER impact, use and benefit, as well as the risks involved. Review the literature!
– Meet colleagues face to face, individually or in small groups.
– Explain what you want (their materials) and why you want them (ultimately, to make them available as OERs, after clearing the various stages of CORRE).
– Be prepared to respond to their genuine concerns with evidence, not with opinion.
– Provide examples. Show those examples on screen.
– Offer options. For example, colleagues may wish to select a sample of possible materials to turn into OERs. Once the process has been completed, they can decide on whether they want to submit more content.
– Use the contributions of others in your institution, sister projects (if available) and examples from some of the big players in the OER arena to show tangible benefits to all stakeholders (e.g. OCW, OpenLearn).
– Give them a quick tour of repositories and aggregators such as OER Commons and JorumOpen, in addition to your own project’s repository (OTTER, in Leicester’s case).
– Address the ‘what’s in it for me?’ question head on. Articulate your answer well in advance: this will depend on the context, your audience and their likely contribution and scope of your project.
– Ditto ‘what’s in it for the students?’ – present and future ones.
– Promise to keep them involved in the project and informed throughout. Then deliver on your promise.
– Be flexible and keep them on board. Without your colleagues’ contributions, there’s no OER project!

More to come soon.

Alejandro Armellini
OTTER Project, Leicester
19 February 2010